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Most people aren’t getting the best out of ChatGPT and it usually comes down to one mistake 👀 They jump straight into the task. “Write this”, “Create that”, “Do this…” But they skip the most important part, the character. If you don’t tell it who it is, how can it sound the way you need it to? Frame the role. Define the responsibilities. Set the tone. Tell it to act as the person you actually need, whether that’s a marketer, a strategist, a copywriter. That’s when the output changes from average to something that actually works.