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Platform engineering often turns into a checkbox exercise: teams ship tools, launch platforms, and declare success, without ever changing how work actually gets done. In this video, Platform Engineering Ambassador Jelmer de Jong unpacks why platform initiatives fail when they focus on outputs instead of outcomes, and how treating platform engineering as a delivery checklist undermines trust, adoption, and real business impact. You’ll learn: - What the “platform engineering checkbox exercise” really looks like in practice - Why shipping tools ≠ creating value for developers or the business - How misaligned incentives lead to low adoption and platform sprawl - The difference between platform delivery and platform outcomes - What teams should measure instead of “platform launched” - How to shift from box-ticking to value-driven platform thinking If you’re building an internal platform, leading a platform team, or trying to move beyond surface-level DevEx improvements, this video will help you spot the traps — and focus on what actually matters. Learn more: https://platformengineering.org/blog/what-is-platform-engineering