From Zero to Insight: Building a Data Platform from the Ground Up - Corrin Shlomo Goldenberg

Description

Imagine joining a company with a single database and a burning need for data-driven insights. Imagine a world where you can’t measure KPIs or answer burning questions from management. In this session we will explore the creation of a mature company’s first data platform, from a Data Product Manager perspective. We will talk about pushing this initiative forward in an incremental way, while providing high-value deliverables. Learn firsthand how we navigated the challenges of starting from scratch, understanding initial data flows to defining key KPIs, and ultimately enabling a company-wide shift towards a data-informed business model. This session will provide practical takeaways for anyone facing the daunting task of building a data platform, emphasizing the importance of a product-centric approach, early wins, and the power of a clear vision. Corrin Shlomo Goldenberg - Product Manager, Chainlink Labs Corrin is a seasoned technology professional with over 15 years of experience spanning data analysis, project management, and product management across diverse industries including marketing technology, broadcasting, fintech, IT operations and Web3. Throughout her career, Corrin has consistently demonstrated a passion for data, always seeking to leverage its power to drive insights and inform decisions. Corrin's experience provides a unique perspective on the challenges and rewards of building a data-driven culture and infrastructure. hayaData 2025, Tel-Aviv, Israel https://www.haya-data.com/