How PageSpeed Matters Helps Agencies Pass Core Web Vitals Without Losing Their Minds

Description

In this episode of Kinsta Talks, I sit down with Matt Suffoletto, founder of PageSpeed Matters, to talk about the art (and diplomacy) of website performance optimization. Matt shares how a college side hustle turned into a thriving agency helping teams improve their Core Web Vitals, without stepping on developers’ toes. From creating 76-point audits for WooCommerce stores to explaining why chasing a 100/100 PageSpeed score misses the point, Matt’s perspective is all about balancing user experience, performance, and teamwork. We also get into the rise of AI in SEO, what happens when clients quote ChatGPT back at you, and why thoughtful optimization still beats automation. Matt’s been a Kinsta partner and customer for years, using our platform to stage, test, and deliver high-performance sites for clients around the world. Chapters: 00:00 – The art of working with developers 01:20 – How PageSpeed Matters began 03:15 – From college entrepreneur to optimization expert 08:29 – Understanding Core Web Vitals 10:15 – Balancing user experience vs. performance scores 13:55 – How AI impacts SEO and site performance 16:42 – Tools, plugins, and best practices 19:35 – How to work with Matt 👉 Subscribe for more conversations with digital agency founders and visit Kinsta.com to learn how fast hosting supports better performance.