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Many Internal Developer Platforms struggle with adoption - not because of missing tools, but because they’re built without a clear product mindset. When platforms lack well-defined users, boundaries, and outcomes, developers often bypass them altogether. In this video, Ajay Chankramath shares insights from decades of experience building and operating engineering platforms and introduces Building an IDP from Scratch, a live, hands-on workshop for teams building new Internal Developer Platforms or stabilising existing ones. The workshop focuses on platform product thinking, architecture and control planes, Infrastructure as Code, reusable automation patterns, and practical operational approaches that support adoption and long-term success.