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Join 540+ brands, agencies, & performance marketing teams, and get access to all systems, tools, training + unlimited support: https://www.skool.com/scale-ai/about Grab the free Claude skill file here: https://mikefutia.com/claude-vision-lm/ In this video, I walk through how I built a Claude Code skill that gives Claude the ability to watch any video — UGC ads, competitor Meta ads, organic TikToks, screen recordings, anything you can drop in as a file. The skill routes the video through the Gemini API, which has native video understanding, and returns a structured creative teardown: hook breakdown, target audience, angle, beat-by-beat analysis, on-screen text verbatim, and steal-worthy patterns you can apply to your own creative. One competitor ad in → a full creative teardown out → ready-to-test hook variations for your own brand. This is for DTC brand owners, creative strategists, and agency owners who want to study what's working in paid social and organic without manually scrubbing through videos, taking notes in Google Docs, or paying for expensive ad intelligence platforms. Costs about 27 cents per 30-minute video. Free Gemini tier covers most of what you'll throw at it. Hope you guys enjoy! CHAPTERS 0:00 - Claude Code Can Now Watch Any Video 0:21 - Demo: Analyzing a Grüns UGC Ad 1:32 - Inside the Video Analyzer Skill Output 2:53 - Why Gemini (And Why Frame-Stitching Falls Short) 3:41 - How to Install the Skill in Claude Code 5:11 - Demo 2: TikTok Self-Tanner Ad Analysis 7:14 - From Analysis to Hook Variations for Your Brand