How to Monitor Regional Differences in AI Brand Responses | Adobe LLM Optimizer Explained

Description

Do AI assistants give your customers different answers depending on where they live? In this video, Barbara Gaca-Tworek, GEO Engineer at Adobe, walks through how AI tailors responses by region, why this matters for brand monitoring, and how Adobe LLM Optimizer helps you capture what your customers actually see. Barbara covers: - Why AI assistants infer user location from IP, context, and other signals, and tailor responses by region - The results of a controlled test across four US regions and five different ways of including location in monitoring prompts - How real-user behavior on ChatGPT validates the finding, closely matching one specific monitoring approach - Practical guidance on which prompts to update first, especially for brands operating in specific regions or service areas Adobe LLM Optimizer helps you set up monitoring prompts that mirror your customers' real experience, so you see what they see when AI assistants describe your brand. Learn more: https://business.adobe.com/uk/products/llm-optimizer.html #AdobeLLMOptimizer #GEO #generativeengineoptimization #aisearch #llmoptimization #BrandMonitoring #adobeexperiencemanager