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In this tutorial, you'll learn how to install Google Analytics 4 (GA4) and Google Tag Manager (GTM) in a Next.js application. First, we’ll look at the basic approach by adding analytics tags directly to the website. Then we’ll walk through the recommended method using Google Tag Manager, which allows you to manage tracking tags more efficiently without constantly modifying your code. By the end of this video, you'll understand how to properly set up analytics tracking for your Next.js projects and verify that your tags are working correctly. #nextjs #googletagmanager #ga4 #webanalytics #googleanalytics