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Is developer productivity being measured all wrong in the age of AI? While artificial intelligence tools like claude code make coding with ai visibly faster, many organizations are falling into the trap of measuring the wrong things. Steve breaks down why tracking pull request throughput or ai prompt counts is often a "weak construct" that fails to predict real software engineering success. In this video, you’ll learn: - Goodhart’s Law: Why a measure ceases to be a good measure the moment it becomes a target. - DORA Metrics vs. Activity Metrics: Why the dora / accelerate metrics remain the "high watermark" for measuring software delivery. - The Trap of Output: Why shipping 60% more pull requests doesn't necessarily mean better business outcomes. - Productivity Tips for Teams: Why the team, not the individual, is the true unit of delivery. - Steve on X ➡️ https://x.com/SteveSmith_Tech Steve on LinkedIn ➡️ https://www.linkedin.com/in/stevesmithtech/ Steve on bluesky ➡️ https://bsky.app/profile/stevesmithtech.bsky.social Modern Software Engineering on X ➡️ https://x.com/ModernSoftwareX Modern Software Engineering on LinkedIn ➡️ https://www.linkedin.com/company/modern-software-engineering Modern Software Engineering on bluesky ➡️ https://bsky.app/profile/modernswe.bsky.social - ⭐ PATREON: Join the Continuous Delivery community and access extra perks & content! ➡️ https://bit.ly/ContinuousDeliveryPatreon 🎥 Join Us On TikTok ➡️ https://www.tiktok.com/@modern.s.engineering - 👕 T-SHIRTS: A fan of the T-shirts I wear in my videos? Grab your own, at reduced prices EXCLUSIVE TO CONTINUOUS DELIVERY FOLLOWERS! Get money off the already reasonably priced t-shirts! 🔗 Check out their collection HERE: ➡️ https://bit.ly/3Uby9iA 🚨 DON'T FORGET TO USE THIS DISCOUNT CODE: ContinuousDelivery - CHANNEL SPONSORS: Octopus Deploy sets the standard for Continuous Delivery (CD), empowering software teams to deliver value in an agile way. Globally, more than 4,000 organizations rely on its Continuous Delivery, GitOps, and release orchestration solutions to deliver swift value to their customers. Octopus efficiently orchestrates software delivery across multi-cloud, Kubernetes, data centers, and hybrid environments, whether containerized modern apps or heritage applications. With governance, risk, and compliance (GRC) at its core, Octopus supports Platform Engineering teams in their mission to provide a superior developer experience (DevEx). Octopus also actively contributes to the developer community with open-source projects. ➡️ https://bit.ly/MSExOCTDEP Equal Experts is a product software development consultancy with a network of over 1,000 experienced technology consultants globally. They increase the pace of innovation by using modern software engineering practices that embrace Continuous Delivery, Security, and Operability from the outset ➡️ https://bit.ly/3ASy8n0 TransFICC provides low-latency connectivity, automated trading workflows and e-trading systems for Fixed Income and Derivatives. TransFICC resolves the issue of market fragmentation by providing banks and asset managers with a unified low-latency, robust and scalable API, which provides connectivity to multiple trading venues while supporting numerous complex workflows across asset classes such as Rates and Credit Bonds, Repos, Mortgage-Backed Securities and Interest Rate Swaps ➡️ https://transficc.com - #softwareengineering #softwaredevelopment #ai #codingwithai #programming