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Most people think AI agents are hard to build. They’re not. In this hands-on session, we go from zero to a working multi-agent system using OpenAI’s agent builder without writing code. You’ll learn how to: - Build your first AI agent in minutes - Route queries using an orchestration agent - Create multi-agent workflows (user + market research) - Add logic (if/else) for intelligent routing - Handle state and pass data across agents - Add tools like web search and Zapier - Store outputs and collect user feedback - Understand real limitations: memory, orchestration, and debugging This is not theory. You’ll see exactly how agents break and how to fix them. If you're a PM, builder, or operator, this is your starting point.