Mar 31
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Get my free guide on how to build faster with Claude Code - https://the-ai-playbook.com/a In this video, I break down exactly how non-technical employees inside Anthropic - the $380B company that built Claude - are using AI to do the work of entire departments. One marketer running a 50-person operation solo, one lawyer who cut legal turnaround from days to same-day, and the pattern behind it all that you can steal today. Timestamps: (0:00) - How Claude's Team Actually Uses AI (0:42) - Case Study 1: Marketing (1:51) - Workflow 1 (2:19) - Workflow 2 (5:25) - Case Study 2: Legal (10:43) - The Pattern: Codify Before You Build (11:40) - Your Action Step If you're new to my channel, my name is Austin Marchese. I've been obsessed with building automation and building businesses my whole life. Previously, I built a 7-figure Agency while having a full-time job, and today, I'm building a company called IYK, where we recently raised over Million to help capture data for creators to identify their biggest fans. Let me break down how I got here because on YouTube, a lot of time people just say things 🤣 How I got here… 16 yrs old: Started my first business as a SAT Math Tutor 22 yrs old: Graduated Stevens Tech w/ a 4.0 while playing College Basketball, and took a fancy software engineering job 23 yrs old: Started a side hustle working at a Bitcoin ATM company + building algorithms for a professional gambler (this is a fun story) 24 yrs old: Started creating content on TikTok, grew 100k+ followers, built first agency business 25 yrs old: Scaled Agency business to 15+ team members, making $75K/M (While having full time job) 25 yrs old: Built a community called "The Incubator" all about learning skills, grew to over 3k active members 26 yrs old: Quit my full time job, began scaling my business and working with a small startup (IYK) 27 yrs old: Handed off my agency, focused on scaling IYK full-time, became their COO 28 yrs old: Raised $18M To transform the creator and fan relationship 28 yrs old: In the background of all this, grew a Real Estate Investment Portfolio, most recently closing on a deal worth over $20M 29 yrs old: Transitioned from IYK, Launched a AI-Consulting Agency, grew to a 6-figure business in less than 30 days To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines, it takes guts to be standing in the arena. Lets build. *Austin • Instagram: https://www.instagram.com/austin.marchese/ • Youtube: https://www.youtube.com/@austin.marchese